mPulse

mPulse is the agentic AI operating system from mFilterIt for planning, running, and governing digital advertising. Built by an ad-verification company that already sits in the trust layer of media buying, mPulse aims to move teams from fragmented dashboards to AI agents that propose plans, monitor delivery, and enforce brand and performance guardrails. mFilterIt's heritage in fraud and quality measurement gives mPulse a differentiated data spine: agents that understand not only spend and ROAS, but whether inventory and traffic are clean. The product targets performance and brand marketers who need autonomous campaign loops without surrendering governance. For LaunchBase, mPulse represents India's adtech stack evolving from detection into agentic campaign operations.